Reef Studios Rockhampton

Lifetime Price Freeze on Hair Removal

PRESS RELEASE 26 October 2014 - Hair Removal Lifetime Price Freeze

Reef has always been a mover and shaker in the Australian Hair Removal industry, setting new benchmarks and policy long before they became the accepted quality standard. One of those benchmarks was our Price Freeze Policy.

In the past, Hair Removal clients at Reef automatically received a twelve-month price freeze for areas they had treated at a special price. Basically, it meant that if you received a treatment while that area was on special, it remained on special for a year. This gave clients a great deal of comfort and the policy worked quite well.

Where it failed though, was in instances where a client was unable to continue receiving treatments due to changes in their circumstances, e.g. if they fell pregnant, moved away temporarily, went on longterm medication that posed a risk to treatment, or experienced financial hardship.

It also failed when an otherwise-happy client came back several years later to receive a top up treatment. During such long periods, prices can change dramatically due to inflation, increased labour and business costs, new technologies, and other market variables.

In order to solve all the above issues and to provide Reef clients with absolute certainty about future pricing, effective today, the twelve-month price freeze has been made redundant, replaced instead by the following policy:

"When you receive a Hair Removal treatment at Reef, the first price you pay for that treatment area is locked in automatically and permanently. The future price you pay for that treatment area will remain the same as the first time. Forever."

This policy is applied retrospectively to include all Hair Removal clients of Reef Rockhampton, both past and present. It is also applied with a view to the future, to include all future Reef store or Reef franchise openings, so that if you move away and there is a Reef branch in that town, you will continue to enjoy your preserved price at your new location.

If you have any questions, please don't hesitate to call on 49267778 or use the online form on the contacts page.

Have a brilliant day.

Andrew Thompson.

Andrew Thompson, Reef Studios Rockhampton